TRUTH LIES AND ADVERTISING PDF



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Jon Steel is Director of Account Planning and Vice Chairman at Goodby, Silverstein & Partners, an advertising agency whose clients include American Isuzu Motors, Anheuser-Busch, the California Milk Processors ("got milk?"), Hewlett-Packard, Nike, Polaroid, and Porsche. Truth, Lies and Advertising the Art of Account Planning. Bob Bly - Copywriters Toolkit.PDF. Ogilvy on Advertising

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